In this WordPress Search Engine Optimisation Tutorial 2, let’s move on to some more tactics you would need to optimise your WordPress website for search engines. If you haven’t already, read my previous post where I’ve covered topics like:
» Permalink Structure,
» Sitemap, and
WordPress Search Engine Optimisation Tutorial 2 for Beginners
Let’s move on to how to optimise your content for search engines in the right manner. We all know: Content is King. But to crown that King, we need to write quality content. And quality content comes from original ideas.
The inevitable truth is what your content is saying can be similar to what a thousand others are saying. But adding your personal voice and tone to the same piece makes your content much better than the others. You’ll realise this once you get started, and experience the content flowing out of you based on your own knowledge, experience and experience.
For example, this post itself – WordPress Search Engine Optimisation Tutorial 2 – can be found online, written by innumerable experts. What makes my post different is I’m talking from my experience, not just stating the facts. Plus, I like to think that I talk pretty simple for every one to understand. So let’s get started on on-page SEO:
There are many who argue certain meta tags like “keyword” are now redundant. But I beg to differ. If “meta description” is still in demand by search engines to display the description of a page correctly, I believe “meta keyword” is also an integral part of the process to tell the search engine what the page is all about.
So yes, meta tags should be added to each page of your website (manually or via plugin or some interesting outtadaworld code). Some of the important ones are: keywords, description, charset, viewport, open graph properties, twitter cards, generators, and so on.
My personal rule on keyword optimisation is:
» Place the keyword of the post in the TITLE
» Place the keyword in the first sentence, and BOLD it
» Place the keyword in the last sentence and BOLD it too
» Use H1 and H2 tags for keywords at the beginning and ending of the post
» Place the keyword in ANCHOR TEXT and BOLD it.
If you’re looking for answers on how to choose the right keywords for articles, watch this space again! Or contact me.
ALT Tags on Images
Always remember, spider bots sent by search engines to crawl (read) your website can understand only text. So when you use images without ALT tags, they simply ignore those, in favour of the text present in your web page. And sometimes this can mean they are missing out on integral elements of your web page.
So always use a descriptive text in your ALT tag on EVERY image you use on a page.
Sometimes, the way we perceive duplicate content may be different from how spider bots do. For example, using the same keyword on more than one page (without canonicalisation) is marked as duplicate content, even though it makes perfect sense to use the same keyword for multiple pages.
In this scenario, you can do ONE of the following:
» use a different (similar) keyword
» mark the page as “NoIndex” in the robots.txt file
The second step (of using “NoIndex”) is particularly helpful in WordPress to make sure you get rid of that annoying “duplicate content warning” on your archives, which are date-based, category-based, tag-based, and author-based. This step allows the search engine to know this content exists but does not need to be unnecessarily indexed.
Category Vs Tag
I think of it this way – Categories are your featured topics, about which you post about, while Tags are a neat way to string your posts together. In fact SEO is greatly helped by tags when they actually relate one post to another, and even more, when related to a group of similar high-quality posts.
In this WordPress Search Engine Optimisation Tutorial 2, I’ve covered more SEO tactics like meta tags, keyword optimisation, ALT tags for images, duplicate content, and category vs. tag. In my next post, I will share the final aspects of WordPress Search Engine Optimisation – so stay tuned!
And remember, I’m a work-in-progress – I know my version is not the ultimate version of the way things are. So if you have something to add to my post, comment below. Be nice though.
Ankitaa can develop a professional website and optimise it to its highest potential to present your business in the best possible way online. Contact us with your requirements.